4. Februar 2009

Content Strategy

Justin Baum fasst in einem Blog Post noch einmal wichtige Erkentnisse des ALA Artikels The Discipline of Content Strategy zusammen in: Content Strategy and User Experience.

The challenges of content strategy in-house and on client project's present some really unique challenges to keep an eye on wherever you work. Props to Katrina for writing a succinct article that frames the situation soo well. I certainly won't ever let content strategy slip into the backseat.

Eine ganz gute Übersicht, aber den ALA Artikel sollte man dennoch lesen.