1. Juni 2009

UX Innovation?

Das hier ist ein ganz guter und kurzer Artikel: Innovation and User Experience.

User experience is closely related to insights into the customer. However, these are real insights based on problems they face, not blanket categories or market segment behaviours. We all know that there's probably a group of users with a name like "Millenials" or whatever, and then we can reel off a list of consumer research generalities about the group: impetuous, ambitious, attention-seeking, gadget lovers, blah de blah.

Der Beitrag wirft ein paar ganz interessante Fragen auf.