Customer Experience
Labels:
Information Architecture
Das hier ist ein recht interessanter Artikel auf den ich neulich aufmerksam gemacht worden bin: Customer Experience Design: The Ritz-Carlton vs. IKEA Philosophy.
It might be the most fashionable approach to improve customer experience (everybody wants to work on projects that make a brand more "premium" and "exclusive") but this is not the only possible path. Let’s look at two different philosophies for creating remarkable customer experiences.
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