5. September 2010

Three Questions You Shouldn't Ask During User Research

When asked about a future scenario, many people will try to answer honestly. They'll answer about what they'd like as their ideal behavior. They want to think they'll behave in the most logical, effective manner. In short, they want to think they'll do the right thing. Yet, in the thick of the situation, people aren't always so logical. They don't do what's ideal. We want to predict future behaviors, so we can make designs that service them. Yet just asking participants may not get the actual answer.